Friday, February 03, 2012

Nicole Scherzinger new Racy London Fog campaign and Madonna’s Super Bowl Review (videos)

Madonna’s Super Bowl Review

Even shorter: Now the leotard comes out, accesorised with the singer's trademark cross

She is the queen of reinvention and over her 30 year career has managed to attract the maximum amount of publicity for her often controversial music videos.So it was no surprise then, that Madonna has taken full advantage of the 21st century technological age.

Red, white and black: Madonna skips along in front of a wall of grabbing sportsmen

The new video and single for her latest musical effort Gimme All Your Luvin were today beamed simultaneously to a potential worldwide audience of 150 million.  The music video was broadcast simultaneously on more than 1,600 digital displays across the globe, including the US, France, Spain, Singapore, and in London's Piccadilly Circus.

All the ladies: Madonna appears with Nicki Minaj and British artist MIA, who are dressed as cheerleaders

Give Me All Your Luvin' was also played on over 100 radio stations at the same time, reaching an audience of 50 million listeners.

Revealing: Madonna's new video for Gimme All Your Luvin,' released today, sees her wearing black hot pants, stockings and a cropped black jacket

'We want to reach as many people as possible,' Guy Oseary, Madonna’s manager, told USA Today regarding today's simultaneous broadcast.  'We like to be at the forefront . The full video, featuring Madonna, MIA and Nicki Minaj, sticks to an American Football theme, although the first glimpse of Madonna sees her pushing a pram in a trench coat. 

Queen of Pop: Madonna recreats the famous story of Elizabeth I walked across a puddle on Sir Walter Raleigh's coat in a very American fashion

Minaj and MIA are dressed as cheerleaders and each have a short rap they perform in the middle of the song, after 'cheering Madonna on with the chant 'L.U.V. Madonna. Y.O.U, you wanna.’at the same time, Madonna trills: 'Don't play the stupid game because I'm a different kind of girl. Every record sounds the same; you want to step into my world

New release: MDNA is the first studio album from the singer in four years

Nicole Scherzinger racy new London Fog

Trench warfare? Nicole Scherzinger has shaken off her X Factor dismissal with a sexy new ad for London Fog

She may have been dropped from her role as a judge on X Factor, but Nicole Scherzinger is certainly not short of work.
The singer came out fighting in what one might be inclined to call trench warfare with a very sexy new campaign for London Fog.

Nicole Scherzinger in the London Fog spring/summer campaign
Wearing nothing but one of the brand's famous coats, the 33-year-old has clearly stepped it up a gear since the last time she fronted its ads.
Even behind-the-scenes photographs, in which she is pictured nursing a foot, possibly in pain after wearing heels for too long, she looks phenomenal.

Nicole Scherzinger in the London Fog spring/summer campaign
It remains to be seen whether London Fog will use her for future campaigns though.
When speaking about Miss Scherzinger's appointment as a brand ambassador last October, Dari Marder, chief marketing officer at parent company Iconix Brand Group, cited the association with X Factor as a reason behind the hire.
She told WWD: 'Nicole... has a really fierce sense of style.

Nicole Scherzinger in the London Fog spring/summer campaign

'With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.' Miss Scherzinger, who confirmed news that she had been axed from the X Factor panel on Twitter this week, has made no response to the disappointing development other than to insist that she will now be freed up to focus on her music.So perhaps any prospective new album releases will help maintain enough of a public profile to keep her London Fog employers happy.Miss Scherzinger’s appointment as the face of the brand saw her replace Christina Hendricks, whose campaign last year was one



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